By Sophie Hong

It is getting increasingly important for companies to make sure that their employees speak proper English, as their proficiency in the language affects not only them, but also their organisations' image.

This is because English is the primary language used in today's global market, said managing director and head of POSB Koh Kar Siong.

"Being able to communicate clearly and effectively with your business partners, potential investors and the media is very important," said the 42-year-old.

"And that reflects on both the company's and the individual's image," he added.

One way in which good English can be practised effectively in the workplace is to keep e-mail and other messages short and concise.

Mr Koh said: "Go straight to the point. Do not use bombastic words or long-winded sentences. "If people need to take a while to understand what the text is all about, then I think you have distorted the message and probably lost a customer along the way."

If you are unsure of how to compose a concise message, just tune in to news broadcasts and pay attention to how the news is delivered, he advised.

He explained that as reporters and newscasters have to deliver news within a stipulated time, they are very effective in getting their message across.

Mr Koh's employees are also constantly encouraged to go for language and communication courses that improve their proficiency in English and help them communicate better in a business setting.

The courses typically last a few days and are conducted by the company or through external organisations, such as the British Council.