With more than 100,000 hits every time she posts a new video online, Bon Jakobsen is well on her way to becoming an Internet celebrity. Bon, 28, born Worrapan Rattanabannakit and also known as Ploy Jaidee TV, has thousands of cyber fans giggling at her amusing clips on YouTube.
She has her own YouTube channel called Bon on Stage and more recently has earned fame and an eager following for episodes of the Jaidee TV programme, which airs on her channel and private blog.
Thai born Bon was raised in Nakhon Ratchasima. She spent a year in the US and England and now lives in Norway with her husband but says she's still 100-per-cent Thai and loves the Thai culture.
She launched her YouTube channel three years ago after moving to Norway as a way of communicating with pals back home, so naturally the first few videos spoke of her life in her adopted country.
After a few months, she started to come up with new ideas, among them teaching Thai to foreigners through the YouTube series: Learn Thai the Bon way.
From watching the Thai news and countless soap operas, Bon knew the characters and trends in Thai society off by heart so she decided to have some fun and entertain folks back home to boot.
She started mimicking these over-the-top characters in her self-produced videos under the name Jaidee TV.
"Jaidee TV is an individual clips producer. We produce clips for YouTube by making fun of different situations and personalities in Thailand," says Bon.
And indeed most of the channel's content parodies Thai stereotypes and personalities. It's good-natured, in keeping with the name that Bon has given the show.
"When I started the series, I was stuck with the word 'jai' which means 'heart'. I just turned it into 'jaidee' meaning good heart. It also rhymes with TV," she grins.
The first video has Bon mimicking the way today's teens speak - in an unclear and foreign-sounding slang to look smart and which is known as lin plia disease.
Her friends found it hilarious and spread the word and soon the video had been seen by more than 70,000 cybernauts.
Bon worked alone in the beginning but as her fame spread, friends came on board to help her with scripts and organise her Facebook fanpage. However, she still handles the production on her own.
And when it comes to choosing the topic, Bon opts for anything that makes her laugh. Her interview with Cookie, an ab-baew girl (the word is derived from 'abnormal' and 'bong-baew' or cute in Thai), parodies the current fashion among Thai youngsters of acting childishly, wearing big eye contact lenses and puffing out their cheeks whenever they speak.
"Many kids do that and you have to wonder why. I don't mean to be sarcastic but I imitate them so that I can understand that thinking process," she says.
One of the attractive features in Bon's videos is that she perfectly matches the female characters' names with their characteristics. Examples include Eclair in "A car model's life", Ple the receptionist and Jee Hae in "Leading female role's pattern in the Korean drama".
But perhaps Bon is best known as Khun Ploy in the episode "One Thai One English", which apes the behaviour of a woman who mixes the two languages in the same sentence over and over again.
"As I watch a lot of movies, I know that naming the characters is very important. When you hear the word Khun Ploy, it sounds like a high-class person and when people say this name, they say it often to make it sound classier. So, it matches with the character in the episode 'One Thai One English," she says.
Her favourite clip is "Jealous Female", in which Bon portrays Mannie. "I love Mannie because she's so bad. She brings out the evil side in everyone who watches her. She's just fantastic," Bon explains.
With ideas and production coming together so flawlessly, some people find it hard to decide whether she's acting or relating a true story. Bon's not saying.
"I receive tons of comments and I learn from them. Some people post hateful comments, so I get angry sometimes," she laughs.
Her only problem, she admits, is a lack of time. She recently started up her own business selling spa products and she also teaches yoga. Finding a few hours to make the videos is getting harder.
Bon has now produced more than 80 clips, which have received in excess of 2 million hits. She says she'll continue producing clips for Jaidee TV in the hope that it might lead to something more.
"I'd love Jaidee TV to go on national TV because I'm sure it would have a positive impact on more people," she says.
Her ultimate dream is her own TV show.
"I love learning new things. I would love to have my own programme on TV that would show me learning and experiencing all sorts of new things. That would be inspirational to others."
-- The Nation/Asia News Network