The well-received documentary Artic Tale will premier in Singapore tomorrow. Artic Tale, which captures the lives of a polar bear cub and a walrus pup from birth to maturity, is p roduced by National Geographic Films, which also produced the successful March of the Penguins, and Paramount Classics. The film captures the cubs' struggle for survival in an already harsh and icy environment, a world which is threatened by global warming.

The local premier of Artic Tale at Golden Village Vivocity is presented by Singapore Press Holdings Ltd (SPH) as part of the media giant's efforts to spread the conservation message to tackle global warming.

SPH is hosting nearly 1,000 guests at tomorrow's screening, with the support of the company's charity foundation, Singapore Press Holdings Foundation, film distributor Festive Films and cinema operator Golden Village. Taking up three cinema halls, the audience will include about 600 SPH employees and over 300 business partners of SPH. The event is also organised in conjunction with SPH's 23rd anniversary.

SPH has chosen to support the Singapore premiere of Arctic Tale as it is in line with the company's and its Foundation's conservation initiatives.

Before the screening, SPH Foundation General Manager, Ms Ginney Lim, will present a cheque for $120,000 to Wildlife Conservation Singapore Fund in support of Singapore Zoo's wildlife conservation programmes . The Foundation also supports other conservation groups like Jurong BirdPark, Sungei Buloh Wetland Reserve and Acres. Since 2004, SPH and SPH Foundation have contributed more than S$1 million to conservation efforts in Singapore.

Ms Ginney Lim, who is also SPH's Executive Vice President, says : "With the effects of global warming becoming more widely felt throughout the world, it has become an urgent matter that all individuals and corporations contribute to saving the earth. As a regional media player, SPH would like to be a part of the solution to the climate crisis and management of the earth's resources. It is also in our interest as an active corporate citizen to help spread the conservation message to all."

Conservation programmes adopted by SPH include the recycling of newspapers, print-outs, and other resources, energy-saving measures such as reducing electricity and airconditioning usage, and eco-friendly building designs and the extensive greening of SPH News Centre's rooftop and open spaces.

The company expects to save at least half a million dollars in its energy bill each year after the implementation of energy-saving measures. Up to 95 per cent of SPH newspapers are also printed on recycled newsprint.