SINGAPORE - SINGAPORE Press Holdings' (SPH) Chinese daily, Shin Min Daily News (Shin Min), will have a new editor - Mr Koh Lin Hoe, from Oct 1. Mr Koh is currently the editor of Wanbao, a sister newspaper.

Shin Min, launched in 1967, reports human-interest stories on the community, family issues, health matters, entertainment scoops and sports.

It will focus on developing its current core readership - the adult reader market as well as the newly emerging and increasingly affluent matured reader segment.

Wanbao
Wanbao will be revamped to target a younger group of readers, while strengthening the support of its core group of adult readers.

Its layout will undergo a facelift, and its content will be aimed at attracting young readers, including the young professionals and executives.

The entertainment section will be one of the new anchors in the revamped WB, along with 'sportstainment' and bite-size commentaries to provide insights to readers.

Mr Peter Ong, who is currently Fukan(zbNow) Editor, Lianhe Zaobao, and News Editor of zbSunday, will be Acting Editor of the revamped Wanbao.

The new Wanbao will hit the newsstands on Oct 15.

Executive Vice President of SPH's Chinese Newspaper Division and Newspaper Services, Mr Robin Hu announced the new appointments during Shin Min's 40th Anniversary celebrations on Saturday.

'By differentiating Shin Min and Wan Bao to meet the aspirations of increasingly discerning readers, we can serve our readers much better,' he said.

Central Integrated Newsroom
He also revealed that a new Central Integrated Newsroom (CIN) will serve both newspapers on entertainment, sports, business and international news.

'This will allow each newspaper to develop and strengthen its own news coverage with unique perspectives that brings improved reading experience.'

The central integrated newsroom will be led by current Shin Min Editor, Mr Toh Lam Huat. As Supervising Editor - overseeing Wanbao, Shin Min and CIN, he will play a key role mapping out the direction of the two newspapers.

The event, which also saw the launch of two books, Shin Min's 40th Anniversary Commemorative Book 'Refresh', and 'The Bosses', was held at Singapore Press Holdings' News Centre Auditorium.

Mr Lim Swee Say, Minister, Prime Minister's Office and Secretary-General of National Trades Union Congress (NTUC), was the Guest-of-Honour.