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HIS friends had been bugging him to join Facebook, describing the pokes and all manner of virtual gifts that could be thrown his way.
But Mr Leonard Lin was not interested.
'It's a waste of time,' said the chief financial officer of Tyler Projects. 'I'm not here to judge how other people use their time, but I feel there's a lot more productive things I could be doing.'
Nevertheless, the Singapore Management University undergraduate did eventually join the popular social networking website.
But while his peers are busy making friends on Facebook, Mr Lin, 26, has been busy making money.
Since October, Tyler Projects, the company he set up with two friends, has been raking in US$3,000 (S$4,300) a month from just one programme on Facebook.
The money is coming in from advertisers who have been placing movie trailers in the Battle Stations application that the trio created in two months.
The mini online strategy game allows users to build battleships, which they can use to fight others.
It has already attracted some 36,000 users - and it is these users who are helping to attract advertisers.
For every 1,000 pageviews, advertisers pay anything from US$5 to US$50.
Mr Lin says it is the chance to target specific groups of people that draws advertisers to such sites.
Read the full report in The Sunday Times.
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