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SEEING the world, learning something new and making money.
These were the top three aspirations of Singaporeans, according to a recent OCBC Bank-commissioned survey conducted by research agency AC Nielsen.
The results were released on Wednesday.
The top three aspirations ranked above even health and family. The survey involved telephone interviews with 500 Singaporeans aged between 18 and 64.
It was undertaken to help the bank better understand the goals of Singaporeans, so it can try to help them meet those goals.
The bank plans to share the findings via its 'Ask OCBC' booklets, which will be given out on a quarterly basis.
At the top of the dream list was travel. One in two respondents, or 51 per cent, wanted to explore the world.
Said Ms Ng Li Lian, OCBC's head of marketing services: 'We thought that money and retirement would be highest up on the priorities list, but it turned out to be travel.'
Read the full story in Thursday's edition of The Straits Times.
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