A GROWING number of companies are tweaking their business plans to cater to baby boomers as Singapore's population, one of the fastest-ageing in the world, gets greyer.

In particular, spas, personal trainers and travel agencies are collecting data on the 50-plus crowd and offering soon-to-be seniors special deals on everything from massages to European vacations to muscle conditioning.

Retail management lecturer Emiline Lee, from Ngee Ann Polytechnic, thinks that this is the start of a new trend.

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