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The Peak is the top choice for high end advertisers in Singapore
Fri, Jun 05, 2009
AsiaOne

SINGAPORE - The Peak, a publication of SPH Magazines Pte Ltd (SPH Magazines), is the top choice for high-end advertisers in Singapore and the region.

According to a latest survey by Marketing Magazine among marketing professionals, The Peak was the top choice for marketers looking to target high-income readers, chief executive officers and managing directors. It was also in the top three for the high net worth and luxury categories. For regional marketers, The Peak was in second place for those targeting luxury car buyers and luxury product buyers. Overall, The Peak is among the top five magazines in Singapore with international publications like Time and The Economist.

The magazine, which has editions in Singapore, Malaysia, Indonesia and Hong Kong, celebrated its 25th anniversary with a gala dinner for over 300 guests at the Shangri-La's island ballroom last month.

'For 25 years, The Peak has proven to be a trusted and reliable product for both our readers and advertisers,' says Francis Kan, editor of The Peak's Singapore and Indonesia editions. 'Despite our success, we will continue to grow the brand through new editorial products and marketing initiatives. The Peak Selections: Domain is one such example. The new title which focuses on high-end property, architecture and design will be launched later this year.'

Marketing's 2009 Magazine of the Year survey collated responses from more than 1,000 local and regional marketers in 16 categories and sub-categories at both the local and regional level. A points system based on a title's position in these various categories determined the overall ranking.

 

 
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