By Goh Yi Han

BIG-NAME retailers Popular Holdings and John Little are stomping on new turf - night markets in the heartlands.

Several pasar malam are now hawking their merchandise - items ranging from children's books from Popular's distributor companies to toiletries, household items and other daily essentials from the department store giant.

These retailers began putting their goods within strolling distance of the suburban homes of their customers from about a year ago, expanding the variety of wares on sale. Many of these booths are open even in the day.

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