YOUTHS in Singapore are the new darlings of retailers, going by the effort made by malls to woo them.
While they lack earning power, they have 'staying power' - they linger longer, and hang out in groups.
The 1980s saw a rash of malls, but with only a few becoming youth hangouts. There were the 'Centrepoint Kids' while a teen haven nestled at Far East Plaza, still a popular hangout.