City Chain wants Nicole Seah to endorse its watches

By Joyce Lim & Bryna Sim

AT 24, Miss Nicole Seah of the National Solidarity Party (NSP) has time on her side.

Now time wants to back her up.

The New Paper learnt that watch retail chain City Chain is hoping to snare her for an endorsement deal.

A City Chain spokesman said: "We have e-mailed her and she has yet to reply. We have yet to speak to her, but it will be a five-figure sum that we are offering her."

Miss Seah confirmed receiving the e-mail offer but said she hasn't had the time to consider it. The watch retailer has over 40 shops islandwide.

She said: "It came as quite a surprise. I have not thought about it or how I want to approach this.

"Right now, I am very busy focusing on my campaign."

She said she will consider the offer even though she does not have a habit of wearing a watch.

The watch retailer's spokesman said its promotional campaign may cost more than $100,000, depending on the medium used.

He said: "We believe that Miss Seah is busy with activities leading up to Polling Day, but we hope to hear from her soon."

They hope to photograph or film her wearing their watches this week, if possible, the spokesman said.

As a candidate standing in this election, will Miss Seah be allowed to accept such an offer from City Chain? Lawyer Steven Lam, of Joseph Tan Jude Benny LLP, said it's not illegal and does not contravene election rules.

Miss Seah is part of NSP's five-member Marine Parade GRC team taking on Senior Minister Goh Chok Tong and his team from the People's Action Party (PAP).

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