>> ASIAONE / NEWS / EDUCATION / STORY
Fri, Nov 28, 2008
my paper
e-Candy for charity

By Koh Hui Theng

USE virtual money to buy candy and make life sweeter for a cancer-stricken child.

That was the concept behind four 20-year-olds' charity initiative. National servicemen Siew Guo Wei and Victor Tan, and undergraduates Ang Siok Chen (National University of Singapore) and Lim Ai Jia (Nanyang Technological University) won the Best Public Outreach prize at the Citibank-YMCA Youth for Causes award ceremony held on Tuesday.

They are among 400 youths who raised $467,000 for the less fortunate during the community initiative, now in its sixth year. Team leader Ang said: "We chose to raise funds through online gaming because we wanted to feature candy that's beyond our imagination."

So, from August to September, Second Life gamers could enter a virtual candy store and use Linden dollars (the game's equivalent of cash) to purchase life-size candy canes or marshmallow pillows.

All money raised goes to the National University Hospital Patient Care Charity Fund.

The team also sold novelty candies and chocolates, like Tootsie rolls, through its blog and Facebook account. Ms Ang said: "As active e-shoppers, we know there's strong demand from the online community for American confectionery that's not available in Singapore."

They made over $9,500 from online and street sales. Said Ms Ang: "The greatest satisfaction comes not just from helping children in need, but also from finding out that the companies we approached care too."

 


For more my paper stories click here.

 

 
STORY INDEX
 
  e-Candy for charity
   
 
  I want someone to be responsible for tragedy
   
 
  "I couldn't just sit at home and wait"
   
 
  Appalled by 'obsessive' study habits
   
 
  It's about who can afford better tutors
   
 
  Kaplan to open second city campus next year
   
 
  Teen leapt to death over CCA
   
 
  Rapper Namewee won't apologise to school
   
 
  Namewee removes clips from YouTube
   
 
  Eurasian? Caucasian? It's a mystery
   
>> RELATED STORY
e-Candy for charity
Don't ignore that old bungalow
S$2.7m raised for needy kids at gala dinner
Missing classes - for a good cause
Thank you, Adam Scott and Jet Li

Elsewhere in AsiaOne...

Wine,Dine&Unwind: Free ice-cream attracts 7,000

Travel: Be the first to fly on the A380 and do your bit for charity

Motoring: Charity begins with a van

Digital: ST Digital Life Charity Auction 2007

Just Women: Goodbye glam events.... Hello, hands-on charity work

 

We welcome contributions, comments and tips.
a1admin@sph.com.sg