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MENTION the shipping industry and many people conjure up less-than-flattering images.
They think of slow-moving ships laden with containers spewing smoke and leaving a trail of oil as they sail around the world.
That will change if 24 of the world's top container shipping companies, including Singapore's Neptune Orient Lines, have their way.
They are joining forces to try to improve the industry's public image.
The initiative, known as the Container Shipping Information Service, was launched last Friday.
It aims to help more people globally understand the industry and how it affects them.
Read the full story in Tuesday's edition of The Straits Times.
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