When the Malaysian branch of the English public school Marlborough College takes in its first batch of students next month, Mr David Bochsler's two children will be part of the pioneer batch.
The Canadian, 40, will move the kids - aged eight and six - to Marlborough from the Canadian International School Singapore, which they are now attending.
Until recently, they commuted to the campus in Lakeside, Jurong West, from their home in the Johor district of Nusajaya.
Mr Bochsler - a Singapore permanent resident since 2007 - moved to Johor Baru about three years ago because of his business, Exhale Group, which designs luxury homes there.
He says he needed to be closer to the builders and clients, although he commutes to the physical office in Robinson Road every day.
He tells The New Paper on Sunday: "My roots are still in Singapore because that is where I work. But we decided to move our children over to Marlborough because of the facilities and the size of the campus, which is located just 7km from where we are now."
He says he is attracted by the name of the school and the type of education it offers.
Malborough's 36.4ha campus in Iskandar, Malaysia, is the elite English school's first overseas campus.
Targeting children of locals and expatriates in Malaysia, Singapore and elsewhere in the region, its fees range from RM56,000 (S$22,000) a year for the youngest to RM126,000 a year for boarding seniors.
The fees, Mr Bochsler adds, is not much different from the $20,000 a year he pays for each of his children at the Canadian International School.
"The standard of living in Johor is much lower, so I save some money, but Marlborough, I felt, had a lot to offer for my children's education," he explains.
He knows that there are other parents from his children's school who are moving their kids to Marlborough College as well.