SPH Magazines preferred choice of advertisers

SINGAPORE - With its publications ranked top in major categories in this year's Magazine of the Year survey by trade magazine Marketing, SPH Magazines is again the undisputed publisher of choice.

Overall, 18 publications by SPH Magazines were ranked among the top three magazines across 16 categories.

SPH Magazines made a clean sweep in the Women's Magazine of the Year category. Her World, Singapore's number one women's magazine, came first in it and also in the main category, the Magazine of the Year.

CLEO was voted second in both categories, while The Singapore Women's Weekly took third placing in the Women's Magazine of the Year category.

Men's Health was another big winner, having been ranked first in both the Men's Magazine and Health Magazine of the Year categories.

The survey found that more advertisers chose SPH Magazines' publications to reach out to different target audiences in various categories, from Women's Magazines, Women's Fashion Magazines, Men's Magazines, Health Magazines to Property Magazines and Parenting Magazines.

Mr Loh Yew Seng, chief executive, SPH Magazines, said: "We are delighted that our publications remain the top choice for advertisers who want the best marketing solutions for their brands.

"Besides our print titles, we have also made significant improvements to our online media platforms, such as herworldPLUS.com, and developed innovative and memorable signature events such as the Men's Health Urbanathlon. In short, SPH Magazines offers a proposition to advertisers that simply cannot be refused," added Mr Loh.

The SME Magazine by The Business Times, the business and financial daily of Singapore Press Holdings (SPH), was voted third in the Local Business Magazine of the Year category. The SME Magazine is in partnership with SPRING and IE Singapore, and will undergo a revamp in May this year.

In the same survey conducted regionally, AsiaSpa, published by Blu Inc Media (HK) a wholly owned subsidiary of SPH Magazines, was voted third in the Travel Magazine of the Year category (Hong Kong).

A total of 337 respondents participated in the survey.

77 per cent of client-advertiser respondents were manager-level decision makers and above with 16 per cent from the most senior ranks.

Advertisers from major banks, FMCG companies, property developers, IT and telecommunications firms, as well as travel and tourism companies participated in the survey.

Agency professionals across the marketing services spectrum were also well represented.

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