Singapore Press Holdings (SPH) has officially launched the "SPH IS ON" website, www.sphison.com, today.
The website is a solutions-based cross-media ideaology that aims to effectively amplify advertisers' campaigns across multiple touch-points.
This approach helps marketers engage and connect with their target consumers via SPH's on print, on line, on air, on mobile, on screen and on ground products.
The "SPH IS ON" website makes it easy for users to access and explore SPH's extensive range of media options, and come up with the best combination that not only maximises reach but also magnifies impact for their campaigns.
"SPH IS ON" will help advertisers get the most current updates on SPH's suite of media products, access new advertising executions involving creative media buys, technology-linked add-ons, innovative options, and also view a wide range of integrated-media case studies and research findings.
In addition, the website can be launched easily with the SPH Media Widget.
The widget, which users can download at http://widgets.asiaone.com/sphison, is a special feature that enables quick access to the website. It also provides users with notifications every time there are new updates.
Between June 26 and July 23, advertisers and advertising agencies can participate in a unique "Spot & Win" contest on the website and stand to win movie tickets each week.
All entries will also be entitled to the Grand Draw where 3 lucky winners will walk away with an iPad each.