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SPH magazines' titles remain top in readership
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Fri, Oct 17, 2008
AsiaOne
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>SPH Magazines Pte Ltd ( "SPH Magazines") continues to maintain its market leading position in an increasingly dynamic and competitive sector which saw several magazine launches and new players over the past 12 months.
According to the Nielsen Media Index 2008, Her World and Female sealed their leadership positions among the English women's fashion and beauty magazines. They maintained their number one and two positions respectively, with Her World's readership at 214,000 and Female's at 138,000.
Simply Her went from strength to strength. It debuted in Media Index 2007 with 79,000 readership and this escalated to 86,000 readership in Media Index 2008. The numbers proved that Simply Her has captured the imagination of the Singaporean women despite being only in the market for a short four years.
Shape, which caters to women seeking a healthy and active lifestyle, garnered 54,000 readership, making Shape the undisputed leader in this category.
Men's Health made an impressive debut in the Media Index with 70,000 readership, making it the most read men's magazine in Singapore. And Torque's readership grew from 33,000 last year to 39,000 this year. Together, they affirm that SPH Magazines has as strong a hold on the men's market as the women's where it traditionally dominates.
In the home decor and design category, stalwart Home & Decor once again reigned as the most-read title with 83,000 readership registering an impressive growth of 46% from last year's.
Young Parents proved itself as the authority in parenting information and resource by surging ahead of its competitors. With readership of 43,000, a jump of 43% from last year, it continues to lead in this category.
Mr Loh Yew Seng, CEO of SPH Magazines, said, " We are very pleased to have scored well consecutively. This attests to the uncompromised quality of our magazines and their constant relevance to our readers. We will continue to maintain our standards to remain the publisher of choice for our partners and advertisers."
The Nielsen Media's release also indicate that people in Singapore are becoming multimedia savvy who tune into at least three to five kinds of media daily. It also showed that traditional media remain the primary choice for many, with most of the magazine titles it tracked enjoying stable readership.
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STORY INDEX
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