LOS ANGELES, US (AFP) - Barbie is set to make her debut on the big screen in a family movie based on the iconic toy doll, entertainment industry press reported Thursday.

The 50-year-old figurine fashionista, reputedly the biggest selling toy of all time, will be brought to life by Universal Pictures following a deal between the studio and manufacturer Mattel, Variety reported.

"Barbie is the most famous doll in history, a unique cultural icon in the world of brands," Universal Pictures chairman Marc Shmuger said.

"So many representations of Barbie frequent pop culture. We're grateful to Mattel for entrusting us with this extraordinary opportunity."

There was no word on who might play Barbie or love interest Ken, but producer Laurence Mark said her varied career - 120 jobs ranging from astronaut to aspiring politician - offered myriad storylines.

"Barbie may be the most popular girl in the world, and has always been a wonderfully aspirational figure, so we must do her proud," Mark told Variety.