The ladies all wore their Choo's shoes - every woman owns a pair - for the recent Jimmy Choo 15th-Anniversary Party at the Mandarin Oriental's China House.
An auction for a set of limited-edition 'Marine' shoes specially decorated with 15 Swarovski-crystal discs raised money for Thai Queen Siritikit's the Queen's Support Foundation.
"Crystal is considered an ideal gift overseas," explained clothing designer Dissaya Sorakraikitikul of A-List Corporate, which distributes Choo. "So that's how Jimmy Choo wants to portray its limited collection - as a special gift for its customers."
Thailand's Jimmy Choo store is on the M Floor at Siam Paragon, and Dissaya's husband, Danai Sorakraikitikul of Jimmy Choo Corp, says it's been warmly welcomed.
"From the normal beach or party shoes displayed in the boutique. Jimmy Choo has clearly made itself well known to the public, and Thailand is ready for this," Danai said.
Not bad considering that the founder started out with a funky cobbler shop in an abandoned hospital in Hackney, England, in 1986.
Choo spent a decade building the brand before selling his stake to Tamara Mellon of British Vogue, and she's taken it further still, even getting the shoes on the celebrity feet that walk down the Oscars' red carpet.
"The shoes made their name thanks to the Sex and the City series and spread across Europe and Asia," Dissaya said.
A big part of the marketing has involved showing customers that the relatively high price is justified by the quality.
"I first heard about Jimmy Choo four or five years ago and decided to give them a try, and I was amazed," said HiSo Party magazine owner Preyamon Thanavisuth.
There are now accessories, such as bags.
"I've liked Jimmy Choo ever since I was studying in London," Dissaya said, "and I've shown some of my clothing collections on the catwalk with these shoes."
"The shoes are very comfortable," said Nandhamalee Bhirombhakdi. "I can wear them for any occasion, from shopping to partying. And, as a mum, when I'm holding my baby I need to wearing something comfortable. Jimmy Choo fits what I'm looking, for despite its high heels."