Celebrity power couple Beyonce and music mogul husband Jay-Z passed up on an estimated US$500,000 (S$630,000) payout for photos of their newborn daughter.
They posted pictures of her online instead.
The five photos were posted on Friday on social network Tumblr and show the happy parents posing with one-month-old Blue Ivy Carter.
The couple also posted a message to their fans, writing "We welcome you to share in our joy. Thank you for respecting our privacy during this beautiful time in our lives."
According to USA Today, the couple passed up on making a small fortune from selling photos of their daughter to paparazzi and celebrity magazines.
Mr Gary Morgan, CEO of celebrity photo agency Splash News, had earlier said: "If it's the picture everyone wants, which is Beyonce and Jay-Z together with their baby enjoying her for the first time, and it's exclusive, it could be well over US$100,000 for first rights in the US, and up to half a million for global rights depending on how long it's exclusive."
Celebrity stylist June Ambrose, who is pals with Beyonce, 30, and Jay-Z, 42, met baby Blue weeks ago and said she knew Beyonce was planning to release the photos for free.
Ms Ambrose told US Weekly: "I couldn't say a word. B really really thought about this and she really wanted to do it this way.
"She just couldn't imagine selling pictures of her baby. It just felt really good to see her do it under her terms. It doesn't surprise me."
Beyonce and Jay-Z seem to be settling into parenthood and are good with children, Ms Ambrose said.
"They're great. They were so good, before having this baby, when they were with children. I never thought for once it would be difficult. They're grounded."
Mariah Carey's twins
Not to be left out, pop star Mariah Carey posted new photos of her twins on Twitter on Saturday. The new photo shows nine-month-old sister and brother Monroe and Moroccan posing on a bed. Carey tweeted the picture of the smiling children with a link redirecting her followers to a website devoted solely to the babies.
The siblings, whom Carey and husband Nick Cannon refer to as "dem babies", were born on April 30 at a Los Angeles hospital.
This article was first published in The New Paper.