Pixie Lott, K-pop ambassador.
A pop star in her own right in her native UK, with three No. 1 singles under her belt, she's all set to fly the flag for Korean boy and girl bands.
Collaborating with G-Dragon and T.O.P. from K-pop quintet Big Bang on her new song Dancing On My Own, which will be featured in the Asian Deluxe version of her second album Young Foolish Happy, out in early May.
Lott drops by Singapore on May 18 for an invite-only showcase at Zirca.
She will be signing copies of her latest album Young Foolish Happy for fans on May 17 at Bugis Junction.
Speaking to LOUD over the phone from her home in London, Lott, 21, was enthusiastic about her love of the genre.
"I think it was the first time I went to Japan, and got to know about the bands that were starting to get big there," she said.
"I just loved the whole vibe of it. The music videos are so crazy, so futuristic," she said. "I was so interested in the whole craze, and how huge it had become.
"It's a really fresh sound."
Plotting a K-pop collaboration, she settled on working with the Big Bang boys, who were just as keen on partnering up with her.