Dutch producer and mixmeister Sander van Doorn is determined not to be a run-of-the-mill DJ.
Not only does the 33-year-old trance specialist have his own label, Doorn Records, he also promotes his take on the party experience, which he calls Dusk Till Doorn.
It's a stage show wholly produced by van Doorn that features his music and some new and upcoming artists he has identified.
Van Doorn, who spun at Zouk on April 14, told LOUD: "Dusk Till Doorn is an evolution of how I've been playing over the years, bringing together the best of technology in terms of lighting and other visual effects, and of course music.
"It's a brand that's been worked on for a while, and it's finally bearing fruit.
"It's a lot more work now, of course, but I get my reward in having a much longer show."
He added that he prefers the "old school" style of playing live from his CDs, without the use of any music software.
The Dusk Till Doorn style can be heard in a 2010 two-CD compilation, featuring van Doorn's work and that of notable DJs like Dutch producer-DJ Afrojack and electronic dance music (EDM) duo Mason.
A second two-CD compilation is scheduled for release in June.
Van Doorn admitted that devoting time and effort to the management of Doorn Records has left him less time to work on Dusk Till Doorn.
That van Doorn has insisted on personally overseeing the artists and repertoire section of Doorn Records - which is in charge of talent scouting and artiste development - only adds to his workload.
He said: "I'm approached regularly by many individual artistes and record labels to work on remixes.
"Leaving aside scheduling concerns, I'm careful to pick only music that has sufficient potential to be remixed."
Van Doorn, who's on tour in the US, had previously mentioned that the travelling involved with international performances could be a "real killer".
But despite his hectic schedule, van Doorn's not showing any signs of slowing down.
Closer to home, Radio 91.3 has a slot dedicated to van Doorn, Identity, on Saturday mornings from 2 to 3am, featuring music mixed by him.
When it comes to work, though, van Doorn's not letting his increasing fame and status get to him.
He said: "To be honest, I don't really read what the media say about me because I don't want things like that to impact how I work.
"I'm simply happy to be successful as an artist. As long as people enjoy my music and have a great time when I play, that's enough for me!"
This article was first published in The New Paper.