In line with a global movement to stop consuming shark's fin, Singapore celebrities have hopped on the bandwagon to pledge their support.
A free public concert was held today at Cathay Cineleisure to raise awareness on the negative impact of shark's fin soup.
Organised by Shark Savers Singapore, the concert is part of SharkAid2012 and is the first in a series of free concerts to be held around the world.
Local artiste Hossan Leong, who is also the Shark Savers Singapore ambassador, was joined by others such as Sylvia Ratonel, Eli T, Tessera and Darryl Yong to make a public pledge that they are "FINished" with consuming shark fin.
Singapore remains as one of the highest per-capita consumers of shark's fin soup, second largest behind Hong Kong, which is the top shark fin trading country.
Local companies such as SingTel, NTUC Fairprice and Cold Storage have joined in pledging no to shark fin products, while some restaurants here have stopped serving the delicacy altogether.