Singapore's largest supermarket chain operator NTUC FairPrice aims to raise its staff volunteer hours to 2,300 hours by 2016.
Last year, its volunteers clocked 200 hours through ad-hoc projects.
NTUC FairPrice also plans to increase the number of volunteering activities from 12 in 2011 to 75 by 2016, reports Channel NewsAsia.
To drive this initiative, CEO of NTUC FairPrice, Mr Seah Kian Peng, appointed 13 volunteer leaders to develop a structured staff volunteer programme.
He said: "We also hope that by doing this, we can encourage more, other corporates, to also play their part to create a bigger impact for the community."
This article was first published in The New Paper.