STB gets new chief executive from June 1

A new Chief Executive of the Singapore Tourism Board (STB) has been appointed for three years with effect from June 1, 2012.

Mr Lionel Yeo, currently Deputy Secretary (Development) in the Public Service Division (PSD) of the Prime Minister's Office and CEO and Dean of the Civil Service College (CSC), will be taking over from Ms Aw Kah Peng.

Ms Aw will step down on May 31, 2012 to pursue her personal interests, after more than 20 years of service in the public sector.

During her tenure, Ms Aw intiated the Singapore Takeout and the Asia Fashion Exchange, built on the world's first Formula One Night Race, helped to support the successful opening of the two Integrated Resorts and the rejuvenation of Orchard Road, among other achievements.

Ms Aw also led the launch of STB's new visitor-centric YourSingapore brand.

These efforts have contributed to growth in the tourism sector.

In 2011, Singapore had 13.2 million international visitors and tourism receipts of $22.2 billion, a 13 per cent increase in visitor arrivals and 17 per cent increase in tourism receipts, respectively.

The outlook remains upbeat for 2012 as STB has projected tourism receipts to reach $23 - 24 billion, an increase of up to 8 per cent from 2011.

Mr Yeo has some big shoes to fill but his experience is just as remarkable.

In his 16-year public sector career, Mr Yeo has served in the Ministries of Trade and Industry, Finance, Information and the Arts, and Community Development.

Among his more significant appointments, he was appointed Director (Taxation) in MOF in 2002, where he contributed to the formulation of taxation policies to keep Singapore fiscally secure and maintain an internationally competitive environment for enterprise.

Mr Yeo also serves on the boards of the Urban Redevelopment Authority, the National Healthcare Group, and the Board of Governors of Raffles Institution.

Mr Kwek Mean Luck, formerly Deputy Secretary (Industry) in MTI, will take over Mr Yeo's current portfolio at PSD and CSC.

spanaech@sph.com.sg

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