Prologue Bookstore may end its Ion Orchard episode

SINGAPORE - Prologue Bookstore caused an online tizzy yesterday when it hinted on its Facebook page that the brand would be closing its flagship retail space at Ion Orchard mall in less than two weeks.

The Popular Holdings-owned outlet posted a status update on Monday, inviting readers to a "Prologue borderless closure?" sale on books and stationery items until July 14.

When The Straits Times called the store in the afternoon, counter staff confirmed that the bookstore would be ceasing operations at the end of the sale. However, later in the day, staff said the store would continue to remain open.

In reply to user queries on Facebook, Prologue updated its social networking page around 5.30pm with this response: "Hi book lovers, Prologue at ION Orchard maybe (sic) closing. You're right... nothing is confirmed yet, hence the question mark. We are still negotiating internally."

The book retailer could not be reached for further comment, neither could Orchard Turn Retail Investment, which manages Ion Orchard.

Prologue Bookstore is the upmarket book retail brand of publicly listed company Popular Holdings, best known for its dozens of textbook and stationery stores under the Popular brand.

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