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INTERNATIONAL football's governing body, FIFA, on Wednesday kicked off in Singapore its first global store selling jerseys, T-shirts, balls and other official merchandise.
The shop, located in Changi Airport's newly opened Terminal 3, sells FIFA and World Cup-branded items, a FIFA press release said.
Similar outlets are to open later in London, Tokyo and Los Angeles, it said.
'With today's world premiere of the FIFA official store we find another way to touch the world,' said Mohamed bin Hammam, president of the Asian Football Confederation and a FIFA executive member.
'FIFA and its various World Cup events have become part and parcel of people's everyday lives.... The official store will be a great opportunity to reach out to football fans across the length and breadth of the world.'
The store is managed by Singapore-based Global Brands Group, appointed by FIFA in 2005 to be the worldwide exclusive licensing representative until 2014. -- AFP
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