Word has it that Apple's new iPhone product, the iPhone 5, will be available in the US from September 5 and will be officially announced next month, said a report in an Italian iPhone website.
ComputerWorld also reported that international releases will be in October.
Other sources say that US telecommunications company, AT&T, is preparing employees for the iPhone 5 launch in September and reportedly hired staff to cope with "new product launches".
Apple typically releases new iPhones at its Worldwide Developers Conference in June. It has been speculated that Apple will make the announcement in September instead, since no news of a new mobile phone was mentioned in June.
Apple also traditionally updates its iPod range in September.
The company remains tight-lipped on any new iPhone but numerous unnamed sources have been spreading rumours, which mostly centre on a launch in September.
It is unknown if it will be a slightly improved iPhone 4, or the so-called iPhone 4s, or a completely new mobile phone, such as an iPhone 5.
iOS 5, Apple's new mobile operating system, is due to launch this autumn too and is expected to launch alongside the new iPhone.
Some Apple fans predict a new handset with the same A5 processor as the iPad 2, a better camera, and possibly some form of mobile payment system. As usual, the actual specifications will only be revealed on announcement day itself.