PRADA phone by LG to be sold in Singapore

SINGAPORE - Singapore PRADA lovers will be able to buy the luxury brand's limited edition handphone from local telcos soon.

LG Electronics Singapore (LG) announced today that ordering and sales information PRADA Phone by LG 3.0. will be available at the websites of all three local carriers' website from January 7.

Fans who make an early purchase via the three local carriers will receive a limited edition PRADA-branded phone cradle worth S$228, to be given out while stocks last.

To cater to consumers who are keen to buy the phone without a contract, LG is also holding an exclusive one-day-only sale on January 21 at its LG LIVE Store located at Marina Bay Sands.

Those who purchase the phone at the sale will also receive the limited edition PRADA cradle while stocks last.

The PRADA phone combines PRADA's style with LG's technology. Designed to be clean and sharp, LG said the handset is targeted at the style-conscious individual.

The phone features LG's NOVA display to the front and PRADA's signature Saffiano pattern to the back.

Beyond its sleek exterior, users can look forward to a simple user interface specially designed in collaboration with PRADA.

The phone runs on Android 2.3 Gingerbread, but users can expect an upgrade to Android 4.0 Ice Cream Sandwich in Q2 2012.

Users will also be able to purchase a full line of PRADA phone accessories, such as a PRADA-branded cradle, Bluetooth ear set and pouches.

The phone can be purchased at S$1,088 without contract.

yamadak@sph.com.sg