Another international accolade for AsiaOne

SINGAPORE - The AsiaOne iPhone app has been named one of the most "highly commended" digital news destinations (mobile or app) at the 2012 Pacific Area Newspaper Publishers' Association (PANPA) Awards.

This is the second time AsiaOne's one-stop news and information mobile app has been given an award, the first being a silver at the Asian Digital Media Awards in November 2011.

The Straits Times' mobile site was also named as one of the "highly commended" sites for the same category.

The top award was won by the Australian Financial review.

The AsiaOne website was also listed as a finalist in the Digital News Destination (metropolitan / national) category, which was eventually won by Australia's Courier Mail. The Straits Times website was also a finalist in the same category.

AsiaOne's YourHealth website and The Straits Times RazorTV were also finalists in the Digital News Destination (Specialty & Niche Website or Apps open category). New Zealand's Stuff.co.nz was named the winner for this category.

Editor of AsiaOne, Mr Adrian Tay, said: "The PANPA accolade is an important recognition for the hard work put in by the AsiaOne editorial, design and development teams.

"We understand readers of today and their reading habits, this has allowed us to develop and launch mobile products that enable readers to access our popular content on their very own mobile devices", he added.

The Straits Times fared well for its National Spelling Championship, which won the top award for the best newspaper event.

Mr Patrick Daniel, SPH's Editor-in-Chief of English and Malay Newspapers, and who also oversees SPH's AsiaOne portal, said: "These are difficult times for newspaper companies everywhere. Our latest awards underline SPH's determination to stay on top of our game - by strengthening our print franchises while at the same time developing our digital offerings".

"We believe we are well-positioned for the future," he added.

PANPA is a not-for-profit association with membership is made up of newspaper companies in Australia and New Zealand, plus most English-language newspapers in South-East Asia and the South Pacific.

The PANPA awards are one of the most prestigious newspaper awards in the region, attracting 1070 entries from as far south as Dunedin, New Zealand, to as far north at Taiwan and Hong Kong.

The success of the AsiaOne iPhone app has prompted the online news and lifestyle mall to launch mobile apps for Android and Nokia users.

"The AsiaOne iPhone app has been very popular as it gives iPhone readers handy news and information updates on-the-go. To meet the high demand from our readers across all platforms, the team has also come up with apps for Android and Nokia users", Mr Tay said.

Since its launch in August, the Android version of the AsiaOne app has made it to one of the top 10 free apps on Google Play.

To cater to its increasingly mobile readers, AsiaOne also launched a mobile app for Nokia users.

The free AsiaOne iPhone app is available for all iOS users on the iTunes store.

ljessica@sph.com.sg

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