Maddy Barber, Host of the Morning Drive Time show and Assistant Program Director of Kiss92, is amazed at the number of people who are aware of this new station in a short time span. On listeners' reactions to Kiss92, Maddy added: "I am constantly surprised by listeners who come up to me and express their passion for Kiss92 with lots of conviction. The station has definitely struck the right chord with the core listeners."
Since its launch, Kiss92 has been rolling out a slew of engagement activities, such as Girls Night Out and Kiss & Tell. Listeners were treated to dinner at the latest restaurants, staycation and even a spa session, just to name a few. Two lucky listeners were also treated to an exclusive lunch date with Ronan Keating when the star was in town.
The station's informative female skewed content is a draw for advertisers as cited by Mr Charles Leong, Singapore Representative Office of the Philippine Department of Tourism: "The Philippine Department of Tourism recognised the significant influence that women have on travel plans of their families or friends. The launch of the ladies' station, Kiss92, presented us with an ideal avenue to reach out to our target audience, in a fun and exciting manner. With the station's growing number of listeners each week, we were delighted with the exposure and heightened awareness of 'It's More Fun in the Philippines'."
As part of a continuous effort to reach out to more listeners, Kiss92 is planning more giveaways and events that women will love.
HOT FM91.3 & UFM 100.3, the other two radio stations managed by SPH UnionWorks, also garnered an increase in listenership.
HOT FM91.3's digital streaming garnered more than 100,000 unique listeners a month with more than 200,000 downloads of the HOT FM91.3 mobile application. Combined with Kiss92, the two English station now has a combined reach of 15.1 per cent of listeners aged 15 and above.
UFM 100.3's new daytime at-work listening programme from 10am till 5pm, proved to be a hit with listeners as its share doubled and digital downloads of the UFM 100.3 mobile application is now at 100,000.