Her style, not Gangnam

YouTube star Tiffany Alvord says she would prefer to gain fans steadily rather than make it big with a viral hit.

Go viral like Gangnam Style? No, thanks.

So says YouTube starlet Tiffany Alvord, who will perform here next week.

Over the telephone from her home in California, the 20-year-old says of South Korean rapper Psy's mega-hit: "I don't know about having a viral hit like that."

She adds: "I'd love to try to come up with something that is viral but, at the same time, I'm more about trying to get a steady growth. "I'm not looking for instant overnight success."

It is not a case of sour grapes, she explains: "Things like Gangnam Style are just really, really out there and it's because they are so unique or different or funny.

"It's just one of those things where you cross your fingers and hope you get lucky. But there's no magical formula for getting a viral video."

Alvord, who has over a million YouTube channel subscribers, has released two albums, My Dream (2011) and My Heart Is (2012).

She performs here a second time on March 16 at the 884-seat SCO Concert Hall in Shenton Way, brought in by local organisers Sprout Entertainment. More than 60 per cent of tickets have been sold.

Last year, she sang here at a YouTube Stars concert with the likes of Jason Chen and David Choi.

Alvord, whose mother is her manager and father, a businessman, has six brothers, aged 31 to 16.

On what goes into building a fanbase, she says, "it's the whole package people are drawn to". And looks are a necessary part of it.

Sounding like a veteran, the pretty singer says: "If I looked different, that definitely would change things. I know I've got a likability factor, the girl-next-door type of image.

"Everything plays a factor. On YouTube, you see the person, hear the music, you get a feel for who they are, it's more personal. It's a combination of things.

"That's why on shows like The Voice or American Idol, you see these amazing singers but sometimes they don't fit or they're not famous but they should be."

Does she think her million subscribers translate to as many hard-core fans?

"I think that a lot of people subscribe on YouTube and it is a good question of how many of them are coming back. How many of those fans are true fans? I feel like the true fans are those who go an extra inch and follow you on Twitter and Facebook," she replies.

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