SINGAPORE - Newstead Technologies launched today Digital Style, its largest multi-brand electronics concept store located at the basement of Jurong Point shopping mall.
Covering 9,000 square feet, the concept store allows customers to compare brands and test-drive them at six solution corners: Entertainment & Media, Gaming, Home Computing, Mobile Communications, Office & Professional and Ultra Mobile & Business.
Newstead Technologies debuted the first Digital Style at Funan DigitaLife Mall in September 2011.
Instead of following the tried-and-tested method of categorising products by brands, the store chose to categorise key products according to their functions and specifications at different solution corners.
The store is also specially designed to allow shoppers to easily mix-and-match and plug-and-play the gadgets in-store, Newstead said.