Most are satisfied with media in S'pore

Graphic animation - one of many digital media project under the new Singapore Media Fusion Plan (SMFP) unveiled by the Media Development Authority (MDA).

There is a high level of satisfaction with media offerings among local consumers, a study has found.

The overall media satisfaction index in the study was 72 per cent. This indicates the proportion of local consumers who are satisfied or very satisfied with the media content that is available in Singapore.

The Media Consumer Experience Study 2011 was commissioned by the Media Development Authority (MDA).

In the overall media satisfaction section of the study, respondents were generally satisfied with the quality and variety of local and foreign content available here.

"Respondents are most contented with the variety of channels available on free-to-air and pay-TV platforms, as well as the wide variety of local newspapers, local radio stations, as well as foreign movies and DVDs," a summary of the study on the MDA website said.

"Respondents also report high satisfaction levels for the quality of local content, such as newspapers, radio programmes, local websites, as well as the content offerings of local pay-TV broadcasters."

Traditional news sources continued to be trusted among all respondents, with "relatively high proportions of respondents across all ages" considering news programmes credible.

About four out of 10 respondents in the 15-to-19 age group believed most or all of what they read on the Internet, including information that was unverified.

"This survey finding points to a need for greater public education on media literacy," the summary said.

The study is the first instalment of an annual survey of consumer feedback on various aspects of the media content and services across broadcast, print and online platforms.

It was conducted by Singapore Internet Research Centre at the Nanyang Technological University.

The sample size for the main survey was 1,030, with a demographic mix representative of the profile of the Singaporean population.

Quantitative and qualitative analyses were conducted from face-to-face interviews and focus group discussions from September last year to January this year.

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