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Bloomberg takes hard look at his chances
Fri, Jan 11, 2008
The Straits Times
NEW YORK - NEW York mayor Michael Bloomberg has begun detailed polling and highly sophisticated voter analysis in all 50 US states as he considers an independent bid for president, associates said.

The exhaustive data collection quietly started months ago, and when the analysis begins shortly it will provide the data-obsessed billionaire businessman with the information he will use to decide whether to launch a third-party run for the White House.

The scope of the research, details of which were revealed to the Associated Press, demonstrates how seriously Mr Bloomberg is considering running despite his almost daily denials that he is not entering the race.

The coast-to-coast research effort shows that Mr Bloomberg is willing to dig deep into his wallet simply to gauge his chances of winning and line up the proper support network along the way.

'They want a hardheaded sense of their chances,' said Mr Doug Schoen, who spearheaded Mr Bloomberg's voter database efforts, known as microtargeting, for his two mayoral campaigns.

Mr Bloomberg's public denials of any interest in running are getting weaker. He typically says only that he is 'not a candidate', which states only a fact of the day.

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