By Tessa Wong

IT IS cheap, clean and convenient. Why settle for plain tap water when bottled is better?

So Singaporeans must believe, as the country has nearly doubled its consumption of still bottled water in the last 10 years, outstripping population growth in the same period, which was 25 per cent.

Supermarket shelves are stocked with bottled water from as far away as Fiji and Serbia and costing up to three times more than common brands from Malaysia and Indonesia.