By Tessa Wong

WITH its glittering shopfronts lining Serangoon Road, Little India has long been popular with shoppers hunting for a good deal on gold jewellery.

However, faced with rising competition and declining profit margins, some businesses in recent years have resorted to underhand tactics to squeeze customers, according to a new survey on Little India goldsmiths by the Consumers Association of Singapore (Case).

Out of 10 randomly selected goldsmiths on Serangoon Road, Case found six weighed jewellery with the tags on, which may inflate the final price of the item. Six also passed on credit card or Nets fees to consumers, which is not allowed under credit card companies' agreements.

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