By Kate Lim

THE controversial sales system of multi-level marketing (MLM) has come up with what it hopes is a gem of an idea - flogging diamond jewellery through franchisees.

Mr Fred Ho, who heads the upscale Jewels Defred store at Grand Hyatt Singapore, has linked with MLM company LFI (Singapore) and Hong Kong businessman Ho Wing Kong to sell diamond jewellery.

'Just Diamonds by DeFRED' involves Jewels Defred's Mr Ho bringing his collection to consumers here exclusively via franchise associates, who promote the collection to personal contacts.

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