Apple has unveiled three new models - the iPhone XR, the iPhone XS and the iPhone XS Max.
The new devices are pricey, with iPhone XR starting from U$749 (S$1,028) while the iPhone XS comes in at U$999 (S$1,371) for the 64GB model and the supersized iPhone XS Max 64GB model starts from U$1,099 (S$1,508).
Many users are already lamenting on Twitter about the high price, offering creative new ways to get the funds.
All you have to do is search #AppleEvent on Twitter with words like "bank account" to find some of the results. Of course, feel free to join in on the fun.
And then, there are those wondering if Apple will come up with better announcements.
Then there are those with sensible advice.