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Asian Opinions, Mailbox

Thursday, Jul 31, 2014

Asian Opinions, Mailbox

Mailbox: Not best place for 'horror' poster

The Straits Times | Thursday, Jul 31, 2014

An ad promoting horror movie Ju-On 3 at the bus stop opposite Singapore Chinese Girls’ School.

Last week, my daughter came across an advertisement for the horror movie Ju-On 3 at the bus stop along Whitley Road, outside Raffles Town Club and opposite Singapore Chinese Girls' School.

It traumatised her and she was afraid to go to sleep in her own room at night. She was in tears and we had to pacify her.

Clearly, a bus stop opposite a school is not the most appropriate place to promote such movies.

The Media Development Authority's guidelines on promotional materials for films and videos states that "the advertisement must not depict ghastly or horrifying images of the supernatural, including frightening images of disfigured or ghostly apparitions".

The bus stop ad certainly falls into this category. Can the authorities explain why this was allowed?

Julian Lit Kok Leong

This article was first published on July 29, 2014.
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