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Kids can now apply for a McDonald's job on Snapchat

Mashable | Ariel Bogle | Friday, Apr 7, 2017

You can apply for a McDonald's job via Snapchat.

Photo: Mcdonald's

McDonald's is cool, it's hip, it's trying to reach the kids on Snapchat.

To that end, the company has rolled out fast food-themed lenses and stories on the social media platform. Now, for the first time, it's also fielding job applications.

On Friday, McD's launched "Snaplications" in Australia. It comes in the form of a Snapchat lens, which shows the user in a McDonald's uniform and lets users apply for a job by sending a 10 second snap to the @Maccas account (Maccas is slang in Australia for McDonald's).

If 10 seconds doesn't seem sufficient to convey a complete resume, don't worry. Mark Wheeler, McDonald's digital director in Australia, explained that after a user sends a snap, the company will reply with a link to its career site for the sender to complete the process.

"For young people who apply to McDonald's, it's normally their first job," he added. "Really, when we're assessing the opportunity for them to come and join our 100,000 crew base, we're really looking at attitude and enthusiasm. I think within 10 seconds, we can get that across."

McDonald's is the largest youth employer in Australia, and Wheeler said the brand is trying to reach "happy, smiley" young people wherever they are.

The job application lens is just the latest way the brand is using Snapchat. It's created a burger and fries lens in the past - a majority of the platform's four million or so Australian users engaged with it, according to Wheeler - as well as stories.

"Obviously, it's a great way to work with a younger audience," he said. "It's a good opportunity to talk on their terms, if you like."

Read the full article here.


Mashable is the go-to source for tech, digital culture, and entertainment content for its dedicated and influential audience around the world.

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