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SPH announces changes to Marketing Division

AsiaOne | Friday, Oct 31, 2014

Ms Elsie Chua (insert) will take over as Head of SPH's Marketing Division from Jan 1, 2015, replacing Mr Leslie Fong.

SINGAPORE - From Jan 1, 2015, Ms Elsie Chua will take over Mr Leslie Fong's position as Head of the Marketing division. Mr Tan Ooi Boon will be the Deputy Head of Marketing division and oversee both the Integrated Sales Department and the Classifieds Department.

Mr Fong will stay on as Senior Executive Vice President, but will work only half-time. He will continue to oversee acquisitions and joint ventures in new media as well as the Marketing division, and the Digital division, which is headed by Mr Julian Tan.

In her new role, Ms Chua is expected to continue promoting SPH's newspaper and other non-digital businesses, focusing on new ways to serve existing as well as new advertisers, with the aim of retaining SPH's leading position in the media industry.

The challenge for Mr Tan is to develop new revenue streams and foster effective cross-platform selling across print display and classified, out-of-home and digital advertising.

SPH CEO Mr Alan Chan said: "The restructuring of Marketing Division demonstrates SPH's commitment to a proper and orderly succession within the Company. It also ensures better focus by the Marketing and Digital divisions in their areas of specialisation and assures our stakeholders that their needs will be effectively served".

seanyap@sph.com.sg

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