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Urban, The Straits Times
Thursday, Apr 24, 2014

Green and gorgeous

Urban, The Straits Times | Leslie Kay Lim | Thursday, Apr 24, 2014

Models wearing outfits from (left to right) Chinti and Parker's spring/summer 2014 collection, Organic by John Patrick collection and H&M.

H&M CONSCIOUS EXCLUSIVE

What: Swedish fast-fashion giant H&M started its eco-friendly Conscious line in 2009 and introduced its higher-end Conscious Exclusive collection this year.

The new Conscious Exclusive collection, which launched here yesterday, offers luxe clothing and accessories with a bohemian feel, intricate embellishments and flamenco-inspired silhouettes.

Eco-cred: The new Conscious Exclusive collection uses eco-friendly materials including organic cotton, recycled polyester, recycled polyamide, biodegradable Tencel and, for the first time, organic leather and silk.

Buy it: Items from the collection, which range from $17.90 for a leather headpiece to $699 for a cotton and polyester lace dress, are available at H&M's flagship store at 1 Grange Road.

BIRO

What: Casual menswear brand Biro, which launched last year, consists of minimalist, Japanese- influenced T-shirts, shirts, jeans and accessories.

Based in New York and Tokyo, it features clothing with a pared-down aesthetic. Eco-cred: Biro uses environmentally friendly materials, such as natural indigo dye, and is sustainably produced in Japan. Buy it: Products, which range from US$80 (S$100) for a wool cap to US$280 for a leather wallet, are available online at www.birocompany.com and at Front Row at 02-09 Raffles Hotel Arcade.

CHINTI AND PARKER

What: British luxury ready-to-wear brand Chinti and Parker, started in 2009 by cousins Anna Singh and Rachael Wood, consists of wearable, feminine pieces made from materials such as organic cotton and bamboo jersey. They often feature quirky motifs, such as hearts, stars, stripes and geometric shapes.

Eco-cred: In addition to using sustainable materials, such as organic cotton, bamboo jersey and Seacell (a fibre made of wood pulp and seaweed), the label uses cashmere from a family-run business, offsets its carbon emissions and packages items in organic cotton envelopes.

Buy it: The brand, whose items range from £65 (S$136) for a cotton jersey T-shirt to £495 for a cashmere dressing gown, is available online at websites including www.chintiandparker.com, www.net-a-porter.com and www.asos.com.

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