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May Yip
Wednesday, May 21, 2014

Posh and down-to-earth

The Business Times | May Yip | Wednesday, May 21, 2014

One could hardly reconcile the vision of Victoria Beckham, as she girlishly twirls a strand of her impeccably coiffed tresses while speaking in a clipped accent, with the bleached blonde, bulbous-breasted Posh Spice.

The cleavage is still enviable, and tan a shade of deep mahogany, but the singer-turned-WAG-turned-fashion-mogul is the epitome of, well, actual poshness.

The 40-year-old stunner has been hushing critics ever since she unveiled her eponymous label six years ago through her refined and, in her words, "deceptively simple" designs.

Earlier this month, she walked the red carpet of the Met Gala in a tiered column dress - a perfectly streamlined number she showed during a presentation at the Marina Bay Sands' ArtScience Museum last Saturday.

Rather than resorting to over-the-top embellishments and second-skin silhouettes, the jet-setting mother of four obsesses instead on exquisitely finished pieces that fit into any smart wardrobe.

"To get such a stunning silhouette requires paying a lot of attention to the little details to enable a woman to put a dress on and feel so special," says Beckham, who was in town to launch her accessories line with designer accessories retailer On Pedder. "They make you think about posture and how you carry yourself."

And the ballet-trained businesswoman, who sits ramrod-straight throughout a group interview, is all about the finer points that make up the big picture.

"For me it's very important I work on my show and have six to eight minutes to put my message across with regard to my venue, clothes, hair and makeup, and the buyers come in and make their selection," says Beckham, who will be opening her first standalone boutique on London's Dover Street in September.

"With a standalone store I am making the buy for what I think my customer wants. My customer will come into my store and step into my world. I am a very visual person and pay a lot of attention to the ceiling details, the floors, the visuals. It's the first time the customer can see the brand through my eyes."

While it is evident that Beckham is a seasoned pro at the PR game - she expertly lowers her chin and parts her lips ever so slightly for the camera, the former Spice Girl still comes across as personable and even down-to-earth, quizzing one reporter about whether she finds it easier dealing with her sons or daughters, and asking for beauty tips for tackling the humid weather.

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