Lux has commissioned luxury perfume nose Calice Becker for its new Soft Touch Shower Cream so your skin stays more fragrant after a bath.
Ms Becker, an executive perfumer vice-president at Swiss flavours and fragrance manufacturer Givaudan, is known for her extensive portfolio of popular fragrances.
They include Estee Lauder's Beyond Paradise, Parfums Christian Dior's J'adore, Marc Jacobs' Lola and Tommy Girl by Tommy Hilfiger.
Soft Touch - made with a blend of rose, freesia, jasmine and mimosa accords - is available in 950ml ($9.50) and 200ml ($3) bottles, as well as an 85g bar ($2.95).
This article was published on April 25 in Urban, The Straits Times.
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