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Malaysia, Asia

135 ad agencies attend Tourism Malaysia tender briefing

The Star/ANN | Friday, May 9, 2014

Logo for Tourism Malaysia's Truly Asia- Visit Malaysia 2014 campaign.

PETALING JAYA - Tourism Malaysia has called for a tender for advertising agencies to take part in its 2015-2017 tourism promotion campaign.

In a statement issued yesterday, Tourism Malaysia said 140 representatives from 135 advertising agencies attended a briefing on the tender on the same day at its headquarters in Putrajaya.

The current contract for existing agencies expires on Dec 31.

Under the Malaysia Tourism Transformation Plan (MTTP: 2020), the Government aims to receive 36 million tourists and RM168 billion (S$65 billion) in tourism receipts by 2020.

The two major initiatives to help meet the targets are the Visit Malaysia Year 2014 and Year of Festivals 2015 campaigns.

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