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New Straits Times
Wednesday, May 7, 2014

Malaysia

Cheaper produce for Malaysian urban folk

New Straits Times | Wednesday, May 7, 2014

PUTRAJAYA - Urban dwellers can purchase fresh produce and groceries at lower prices under the My Best Buy programme.

Another brainchild of Prime Minister Datuk Seri Najib Razak, it is aimed at helping those living in urban areas cope with the rising cost of living.

Public Service Department director-general Tan Sri Mohamad Zabidi Zainal, who officiated at the launch yesterday, said produce would be between five and 20 per cent cheaper and that this was an initiative led by the Agriculture and Agro-based Industry Ministry. He also said the programme had been carried out nationwide and included hospitals, urban tranformation centres and higher learning institutions.

Other relevant ministries were also involved in the programme.

Outlets involved in the programme include chosen hypermarkets and agriculture markets (pasar tani). It is learnt that 1,748 entrepreneurs have signed up for the programme and the ministry is targeting to introduce another 120 locations by the end of the year.

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