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Wednesday, Jul 2, 2014

New Market

New enhancements for SilverKris website

AsiaOne | Wednesday, Jul 2, 2014

SINGAPORE - The online site of SilverKris, the travel magazine of Singapore Airlines, now sports a new look and enhanced user features for greater interactivity.

The enhanced website www.silverkris.com was launched yesterday and boasts a brand-new look, with exciting new features, including a UGC (User Generated Content) section - in the form of SilverKris Explorers - to engage and involve users who love travelling.

Award-winning SilverKris magazine is available on board all Singapore Airlines flights, and its content, including online exclusives, is available on the website. SilverKris also has a fully interactive tablet edition downloadable via iTunes and GooglePlay.

On the revamped website, anyone can register to become a SilverKris Explorer. Once they have created their profile, they are free to upload photos and stories and interact with others in the community. In doing so, they will earn recognition in the form of badges, followers and even prizes, as there will be ongoing promotions and contests.

To launch the website, a campaign comprising contests themed around food, activities and romance have been organised from now through to 20 December, with tablets to be won at every round. The grand prize is a pair of Singapore Airlines return air tickets to Bali or Hong Kong for the winning SilverKris Explorer.

Ms Dora Tay, Senior Editor, SilverKris, said: "With the introduction of the SilverKris Explorers feature, travellers from around the world can post and share their travel experiences and photographs with other travellers. The SilverKris Explorers community transcends geographical borders and allows like-minded people with a passion for travel and adventure to forge new ties."

In addition to the UGC component, the website will continue to carry web-exclusive content on the hottest destinations and the latest travel trends. As a content-rich resource for travellers, there are comprehensive city guides as well as a plethora of useful travel tips for smarter travel.

Together with the fully interactive tablet edition and print, the enhanced online site offers travellers additional incentives to access SilverKris' trove of inspiring travel articles and tips.

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