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Hoe Pei Shan
Wednesday, Jun 18, 2014

Showbiz

Kiss92 listeners grow, station is now Singapore's No. 1 English music station

The Straits Times | Hoe Pei Shan | Wednesday, Jun 18, 2014

SINGAPORE - Kiss92 emerged as Singapore's No. 1 English music station in the latest Nielsen radio survey results, released on Wednesday.


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SPH Radio's statement:

Kiss92 is Singapore's No. 1 English music radio station based on share of listenership

Singapore, 18 June 2014 - The latest Nielsen radio survey results released today saw Kiss92 emerging as Singapore's No. 1 English music station based on percentage share of listenership. Its cumulative listenership saw the biggest leap of 89,000 to 574,000, overtaking GOLD 90.5 to claim No. 2 spot in terms of cumulative listenership among English radio stations here. This survey wave saw all SPH Radio stations making it into the Top 10 positions with UFM 100.3's listenership increasing from 266,000 to 320,000. HOT FM91.3's listenership is at 318,000 with an increase in percentage share and time spent listening in this wave.

Mr Sim Hong Huat, Deputy General Manager of SPH Radio, said: "We are thankful to our fans and partners for supporting us and keeping the momentum going. The team is working on rolling out more exciting campaigns that will engage fans. So keep a look out for them."

Commenting on the results for Kiss92, Mr Jamie Meldrum, Senior Program Director for Kiss92 & Hot FM91.3, SPH Radio, said: "The team is overjoyed by the great results and we are truly thankful to our fans that have made this possible."

Ms Carine Ang, Program Director for UFM100.3, SPH Radio, said: "We've strived to play the best music for our listeners and we are encouraged by the upward trend of our listenership. The team is more motivated than ever to deliver the perfect UFM100.3 for our fans."

Since it's launch more than one and a half years ago, Kiss92 has been creating plenty of buzz. In September 2013, Kiss92 ran the first ever reality radio game show in Singapore - Kiss92's Perfect Match with the winning couple taking home the grand prize worth $60,000 at the grand finale on 26 October 2013. In March this year, Kiss92 embarked on a Bucket List campaign and got fans thinking about their dream experiences. The station fulfilled more than 10 fan experiences, including a diving adventure in the Great Barrier Reef, an Australian adventure roadtrip and a trip to the European countryside. This campaign aimed at empowering Kiss92 fans to take that first step to pursue the experiences they dreamed of.

HOT FM91.3, targeting the under 30s, has also been actively engaging fans. In March 2014, the station went on a hunt for Singapore's Hottest BFF (Best Friend Forever). Three shortlisted pairs of contestants played for the grand prize worth more than $30,000, including $10,000 cash and a Contiki European adventure. HOT FM91.3 also made a football fan's dream come true when it gave away a trip to Brazil to catch the World Cup 2014 as part of a Budweiser campaign.

In March 2014, UFM100.3 rolled out its U1000 countdown campaign to determine the best 1000 songs of all times as nominated and voted by the fans. With more than half a million song votes, the countdown proved to be a success with more than 800 fans gathering at the U1000 sing-a-long concert to cap off the countdown.

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