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Food, New Market

Friday, Aug 8, 2014

Food, New Market

Chope to offer online restaurant bookings in China with Ringier China

AsiaOne | Friday, Aug 8, 2014

SINGAPORE - The Chope Group, Asia's premier restaurant reservations provider, announced on Thursday that it is now available in China in a high-profile partnership with the China arm of leading international media company Ringier Media.

Already a popular service in Singapore and Hong Kong that has seated over 10 million diners, Chope provides instant online reservations free of cost to diners, and in turn provides digital marketing and reservation capabilities to its network of restaurants.

Initially, Chope will be rolling out its online reservation technology to the thousands of restaurants listed on Ringier's flagship lifestyle property City Weekend. City Weekend is China's largest English speaking online guide, with 5.8 million pageviews per month and 120,000 distribution of the printed version.

Diners will be able to instantly secure tables at China's hottest restaurants for free, in a matter of seconds, via both City Weekend and Chope's websites and apps. The partnership initially covers Shanghai and Beijing, but is expected to grow with City Weekends reach in China. The digital magazine is already available in Guangzhou and Suzhou, with more cities expected.

"Almost every English-speaking person in China's largest cities uses City Weekend to discover restaurants," said Chope CEO Arrif Ziaudeen, "And we believe those readers will also appreciate an easier way to make reservations that doesn't require them to call repeatedly and shout down a phone line!"

City Weekend echoed the sentiment. "City Weekend is excited to forge this new partnership with Chope, making restaurant reservations faster and easier for all of our listed restaurants and for diners in China as a whole," said Ringier China General Manager Kenny Zhou.

Chope first entered China as a reservation service for PizzaExpress, the global chain of popular pizza restaurants. Having powered PizzaExpress's reservations for several years in Hong Kong, Chope now services their outlets in Shanghai, providing a solid start to gaining a stronghold in the China restaurant market.

Chope grew out a love of dining and a desire to make it more seamless for diners and restaurants alike. "We rapidly expanded from nine restaurants and a handful of users to over 400 restaurants in 4 cities, and nearly 100,000 diners per month," said Ziaudeen, who set the company up from savings in 2011 shortly after graduating from Stanford's Graduate School of Business.

Chope is available online at www.chope.co and iPhone and Android apps.

You can also make bookings at Singapore restaurants via SoShiok.com and iPhone and Android apps.

 

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